TESTIMONIALS

"We have gained invaluable feedback on the likes and dislikes of the monitoring equipment used by diabetics, as well as very useful information on how diabetics view their condition generally. As a result we have already been able to make changes to the way we sell our products in the UK, and are better able to differentiate our product from the competition. CMR also helped us to identify new target markets for sales that will help us to increase our share of the market sector in this industry. The feedback from this research has allowed us to become much more focussed in the design of our new product, and has given us an enormous amount of information for future use."
Diabetics/Blood Glucose Meter Manufacturer.

"CMR conducted new product market research on our behalf within the life science sector. The whole process was hassle free for us, which was great. CMR recruited good, relevant molecular biologists from a cross section of institutions and business and ran two very professional focus groups. The fact that we were able to view but not participate in the groups made them even more valuable to us as we were able to hear first hand what was said. The research gave us much greater confidence about the potential market for a particular new product and generated new ideas for an entirely new concept. Overall this was a very useful exercise and one that we will use again. Getting new product development wrong is just too expensive, it pays to do research."
Life Science Manufacturer.

"Having previously run a market research company myself, I suppose my standards for research suppliers are fairly high. I found CMR had a god understanding of the medical sector and gave us excellent value for money. The feedback from the research CMR conducted not only confirmed and expanded on our initial thoughts on target markets and applications, but helped to highlight a significant new application we had not previously considered very seriously. We are now highly focussed on where our best market opportunities are and are moving ahead with much greater confidence than before the research.
Medical Device Manafacturer.

"We needed a clear appraisal of our market from a third party who understands the laboratory and scientific sectors. We operate in an intensely competitive area where rumours abound and we had to know what technology we needed to be developing to stay ahead. CMR helped us achieve exactly this and went on to define with us a marketing strategy that we have successfully implemented. We receieved impartial feedback from CMR on how we were perceived by our clients - our strengths and our weaknesses! This proved so useful that we have put ongoing monitoring systems in place."
Laboratory Equipment Supplier.

Back to Who We Are...