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INTERNET PANELS
Market research
is often perceived as lengthy and expensive and can be restricted to one-off
large scale projects.
The beauty
of using an Internet panel is that we have a group of clinicians ready
and willing to do market research. It is fast - results can start coming
in immediately and a whole project can take as little as 2 - 3 weeks from
start to finish - and cheaper than traditional survey methods.
It gives the
option of more frequent market research, for projects where you want a
quick look at the market, eg to gain immediate feedback on a new product
concept, new developments in the marketplace, awareness of promotional
activities etc.
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Groups
of clinicians ready and waiting... |
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Fast
results from as little 2 - 3 weeks... |
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Immediate
feedback on new concepts... |
BUSY
PEOPLE
One of the problems with researching clinicians is that they are very
busy people and it can be difficult to get them to take time out for a
telephone survey. The advantage of e-mail surveys is that they can be
completed in participants' own time, at a time to suit themselves.
CMR has built up an
Internet panel of opinion leading anaesthetists, respiratory clinicians
and nurses, specialist diabetes nurses and diabetics from across the UK
and is doing likewise in Europe and the USA. The benefits of these panels
are that they provide:
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a
much faster access to market research. |
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reduced
research costs. |
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the
possibilty of simultaneous International research. |
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reduced
time to market. |
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more
frequent use of research. |
Please click
here if you are interested in joining the panel.
We have also produced
a series of Marketing Alerts which focus on ways of using market research
in new product development. Please click here
if you would like a copy.
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