• Do you need more than sales figures and IMS data?
• Do you want to understand what it is that is behind your sales figures; what it is that determines your increase in success or decline in sales?
In fiercely competitive markets, monitoring performance is critical to the ongoing commercial success of every medical device manufacturer. Regular monitoring of brand awareness, marketing impact, nurse/clinician recommendation and customer satisfaction could give you a clear competitive advantage.
Encompassing six monthly or quarterly data gathering our tracking surveys are unique and exclusive to each client, questions are asked and answers received in the local language, and results anonymised and interpreted to give you meaningful and actionable information.
Using a combination of online panels and telephone market research methodologies, CMR regularly conducts tracking surveys for individual clients across the whole of the EU (not just the top 5), USA and South Africa with clinicians, specialist nurses and purchasing managers in both hospital and practice / office settings.
With over 20 years’ experience assisting medical device companies CMR has an in-depth understanding of clinicians and nurses and their thinking processes and is used to talking to them and gathering their opinions on a regular basis.
If you are interested in gaining and maintaining a competitive edge and having your own tracking survey in as many or as few markets as you choose contact us now for further details.