Always keen to innovate, Creative Marketing Research has completely revised the traditional focus group to ensure equal input from all respondents (we call them integrated groups). We have our own on-line clinician panels that yield response rates of 50% within 5 working days and we are at the forefront of ethnographic research in going into hospitals and patients homes to monitor and explore the 'context' in which devices and products are used and the associated ill-met, unmet and even unconscious needs are identified.
It is critical in market research to establish the most appropriate methodology to address clients’ core issues right and the outset. We start every project with a creative team discussion to explore and ensure nothing is missed and the most appropriate solution is proposed.