There are for example:
- 80m people in North Africa, a high percentage of whom are well educated and desirous of western brands, not only in fashion and lifestyle but also when it comes to healthcare and medical devices
- 260m middle class Chinese who prefer and demand western brands of monitoring and diagnostic equipment because they are judged to be more accurate and better quality. This population exceeds that of Germany, France and UK combined
Many medical device manufacturers are finding that their current expansion is not in the well established richer countries but in places like Turkey, Russia, India, South Africa and Saudi Arabia
CMR uses a variety of
medical market research techniques in all these markets and has an established understanding of their private and State healthcare and reimbursement systems
